Your Website Must Be Mobile-Friendly

Using a phone to browse the internet is so common it now accounts for over 75% of website traffic. This is true whether it is for shopping for clothes, finding out what a certain celebrities favourite food is or finding a local plumber. Not only is the mobile phone so powerful, but the convenience of…

Selling Products Through Your Website

Your e-commerce website may look amazing, but this doesn’t mean that the user experience is just as good. From the home page all the way through to the checkout, users need to find it interesting and easy to use. The messaging needs to convince the user that they are buying the right product from a…

Freshen Up Your Website and Marketing

Are you looking to increase your revenues? It’s perhaps a good time to review your current marketing and look for any new opportunities or tuning to keep things current. Website Content Is all of your website content still relevant and accurate? Your ‘About’ page tells your website visitors who you are and what you do…

Signs Your Logo Needs an Update

Your business’ logo is essential. It makes you instantly recognisable, and if it doesn’t, then you may need to re-design it! Modernising your logo will improve your image and engage your customers, resulting in driving your business. Your Target Audience An updated logo can make a significant change in the people you aim for. Maybe…

How To Create Email Lists For Marketing

There are so many marketing options available, so people wonder if email marketing makes the same impact now as it did a few years ago. Well, the answer is – yes. It helps you build a relationship with your customers and informs your potential customers about your products or services. In addition, it’s a cost-effective…

Using the Festive Period as a Marketing Tool

Christmas is around the corner meaning your business needs to be promoting itself – but how? As we enter December, it is prime time for many industries to boost their sales and increase profits. Using the fact that it’s the festive period as a call-to-action for customers to get their appointments booked in or products…

Four Reasons to Improve your Digital Presence

The digital scene has been transforming from strength to strength for decades, but it really has gone into hyperdrive in the last few years. Your digital presence has never been more important, and even the average person can start building with minimal cost and computer literacy. With this being the case, it’s becoming more difficult…

Creating an Easy and Positive User Experience

We have written about content and site performance previously. Another measure to be considered is the User Experience. How the site looks and works with the website visitor/user. Websites used to look like the pages of a book, just on your screen. Pages were full of text with only a bit of colour here and…

Is SEO affected by Website Spelling and Grammar?

In today’s modern online world, spelling and grammar are often overlooked. Often spelling mistakes can be found in the UK press even – something that would have been reviewed and edited in print a few years ago. So in the digital world, can spelling and grammar affect SEO? The answer is yes and no. How…