Using the Festive Period as a Marketing Tool

Christmas is around the corner meaning your business needs to be promoting itself – but how? As we enter December, it is prime time for many industries to boost their sales and increase profits. Using the fact that it’s the festive period as a call-to-action for customers to get their appointments booked in or products…

Four Reasons to Improve your Digital Presence

The digital scene has been transforming from strength to strength for decades, but it really has gone into hyperdrive in the last few years. Your digital presence has never been more important, and even the average person can start building with minimal cost and computer literacy. With this being the case, it’s becoming more difficult…

Creating an Easy and Positive User Experience

We have written about content and site performance previously. Another measure to be considered is the User Experience. How the site looks and works with the website visitor/user. Websites used to look like the pages of a book, just on your screen. Pages were full of text with only a bit of colour here and…

Is SEO affected by Website Spelling and Grammar?

In today’s modern online world, spelling and grammar are often overlooked. Often spelling mistakes can be found in the UK press even – something that would have been reviewed and edited in print a few years ago. So in the digital world, can spelling and grammar affect SEO? The answer is yes and no. How…

Why Optimising Images is Important for SEO

Images are important for every page, whether it be the main home page, a service you offer or special offer. It’s a must that we have eye catching images on these pages as we are drawn to looking at these. However, images look amazing a times, but they should be optimized for SEO purposes and…

What is a Domain Name?

These days, having a website is a requirement, not a possibility. For any website to be successful, you need a domain name. However, what are domain names and how do they exactly work? In this blog, we will explain what a domain name is and how they impact. A domain name is, simply, an address…

Signs It’s Time to Re-Design Your Website

Does your website meet your business’ needs? Are you gaining customers from people visiting your site or losing them when they see your website isn’t maintained or doesn’t run well? A huge 81% of your website users will leave a site or thinking less of products and services if a website is outdated and not…

How to Write Effective Meta Descriptions for SEO

When putting together content for your website, you may be asked for meta descriptions. What is a meta description, and what exactly is their purpose? Here we will help and offer some guidelines you can follow to help. What is a Meta Description? The definition of a meta description is a tag that describes what…

The Importance of an SSL Certificate

Most people on the internet would think their personal details are safe and no one else would be able to get to them. This is correct, as long as the site you’re using has an SSL Certificate! Any websites without the SSL certificate will have ‘http’ before their URL. While those with a certificate will…