There are so many marketing options available, so people wonder if email marketing makes the same impact now as it did a few years ago.

Well, the answer is – yes.

It helps you build a relationship with your customers and informs your potential customers about your products or services. In addition, it’s a cost-effective strategy as anyone with an email address can be contacted. That is why email marketing is considered one of the most practical and efficient ways to connect with your audience.

Since a considerable percentage of your audience uses their phone, contacting them directly through email can be really easy. Even small companies can target large audience bases. 1This helps them reach out to more people and convert more leads.

Email marketing currently lets you keep track of some statistics around which emails were opened the most and interacted (clicked links etc.). You can use this to help plan your next campaign to target those most interested.

This list of email addresses usually has people who have allowed you to send emails to them about you and what you can offer.

There are different rules between business to business and business to consumer marketing. Never buy email lists, and make sure you record how/where people signed up. Keep your lists up-to-date and remove any old emails that have not interacted in some time.

Since email marketing has been labeled as one of the most effective ways of marketing, having an email list could benefit you in a number of ways.

Some of these benefits are:

A business needs to use an authentically acquired mailing list for its email marketing.

Below are some ways in which you can build an organic email list.

Giving your customers forms to fill out the required information, including their email addresses, could be a great way to collect email addresses. This will show how many people would be interested in receiving emails from your business.

You can add a call-to-action on your website or your social media page like ‘subscribe now’ or ‘subscribe to explore more.’ This is your way of engaging them.

You can add a button to your Facebook page, asking them to ‘click here to sign up.’ to news and/or offers. This will attract all your followers to subscribe/opt into your email messages.

Customers love being asked about services or products and whether they were up to their expectations or not. This makes them feel important and gives a good impression of the business. As part of the feedback process, you can ask for permission to email them offers or news in the future too.

Asking customers for testimonials will not only benefit your brand/business; it opens up engagements and offers another opportunity to ask for permission to email them for future sales.

Mailing lists can be a valuable resource if used well. Email marketing can help you reach a large audience at a low cost and help you maintain a more direct and engaging relationship.

There are different rules between business to business and business to consumer marketing. Never buy email lists, and make sure you record how/where people signed up. Keep your lists up-to-date and remove any old emails that have not interacted in some time.

If you would like to discuss this further, please contact us today. We offer low-cost list management and special sending services with a high deliverability rate.