With around 2 million small to medium businesses in the UK not having a website, if your business falls into this figure, you could be missing out on a huge market and revenue opportunities for your company. If you haven’t yet got an online presence for your business, here are a few of the reasons why now might just be the time to take the plunge and go digital:
Showcase or Sell your Products and Services
When you’re in need of a particular product, or a service such as a plumber, electrician or builder, the first place you’re likely to turn to today is the internet; hence why you’d be missing a great opportunity if you’re not available to be found online.
With a well-designed website, you can showcase all of the different services you have to offer, making it easy for a potential customer to identify whether you’re the right company to meet their needs or not. Additionally, if you sell products, your website can enable you to sell directly online, offering a fast and efficient service to the customer.
Your website will be able to take care of the payment process, shipping costs and order confirmation details on your behalf, leaving you to package the product and send it out.
Get Found on Google
As we just touched on, when a potential customer is looking for a product or service, the most likely place they will turn to is Google. With this in mind, if you want to get more customers, you need to make sure you’re visible where they are searching, which is exactly what a new website will be able to offer. Through a well-designed and structured website, and pages filled with highly relevant content to the product or service on offer, you’ll be in prime position to see your website rank for the phrases you are targeting.
It’s important to understand though that competition, as you would expect, is high, so you might not reach the first page of the search results immediately, but over time customers will find your website through the search as it begins to climb up the rankings.
In today’s society, customers expect businesses to have an online presence; somewhere that they can browse at a time that suits them, and be able to get in touch with you whenever they please.
If a prospective customer hears about you from a friend or family member, they are likely to head home and look for you online, and if they can’t find anything or any mention of you, there’s a good chance that they will look elsewhere.
Essentially, if a customer expects you to have a website and there’s a risk that you’d be missing out on their custom as a result of not having one, investing in a website for your company could be one of the soundest investments you make.
Following on from the fact that your customers expect it, there’s a strong chance that your closest competitors already have one and are ahead of you when it comes to digital presence.
If a potential customer can’t find you online when they search, but do come across another company, that offers the same product or service just a few miles down the road and have a stunning website that they can spend time browsing and even buying online from, it’s a safe bet they would turn to them over you, no matter how much better you may be.
It’s time to embrace digital and start competing with your competitors by investing in a high-quality website that perfectly showcases what you have to offer to a prospective customer. At Green Stripe Media, we are specialists in developing websites for local companies that want to develop their digital offering, sell their products and services to customers and take their business to the next level.
We can help!
Offering affordable solutions for businesses of any size and flexible payment options without the large development fees, get in touch with us today to discuss how we can design and build a website that perfectly reflects you and your business.