In today’s modern online world, spelling and grammar are often overlooked. Often spelling mistakes can be found in the UK press even – something that would have been reviewed and edited in print a few years ago. So in the digital world, can spelling and grammar affect SEO?
The answer is yes and no.
How Spelling and Grammar Affect SEO
When it comes to ranking content on search engines, they are looking for quality content. If you create websites with grammar or spelling errors, then, to put it bluntly, you won’t appear for users. Search engines such as Google look at how users engage with your site. Poor spelling and grammar may lead to users discrediting your business/site and moving on quickly to another site. Search engines will interpret this bounce rate and low engagement, which will then affect the search results negatively.
What does Google say?
Google’s John Mueller has told us his thoughts – “It is more a matter of how it is received from a user point of view. If you are a banking website and you have awful English on it, then I assume users will lose trust in your website and business”.
How Spelling and Grammar Can Affect User Experience
Your SEO might not be directly affected by your grammar and spelling, but it can destroy people’s trust in your business. A website that is full of faults can make users think your site is unprofessional, to say the least, resulting in them clicking off your site within seconds and visit a competitor’s site instead.
You can get rid of any faults, load your content up with more keywords, and make sure it looks professional and informative. With the huge amount of websites on the internet, it’s now more important than ever to ensure you’re offering users a high-quality website that builds trust, shows off how good you are and converts users.
A good idea would be to ask a friend to read through your website’s content to see if they can spot any errors. If you’d like the thoughts of a professional, then consider working with a copywriter, that can help you avoid any errors and also help improve your SEO, inserting new keywords and tuning the content for your site and SEO.